The 8 Best B2B SEO Agencies in 2024

Since the birth of SEO, the entire online space has changed dramatically on more than one occasion. 

In the beginning, brands and businesses would overflow content with keywords to rank on search engines, but Google soon figured it out. Now, content needs to be engaging and authentic while incorporating the relevant keywords to rank. 

As a B2B business in 2024, one of your biggest challenges is getting people to know your name and what you do. As such, mastering your SEO strategy is key for your chances of success.

A tried and tested method of improving B2B SEO is to partner with a B2B SEO agency. With the right team behind you, your organic traffic can be dramatically improved, taking you to the top of search engines.

We look at some of the best available B2B SEO agencies around to help you find the perfect fit. 

Top B2B SEO agencies 

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SEO Rocket

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SEO Rocket stands out as one of the most robust B2B SEO agencies. With an experienced team of SEO experts, they are well-versed in helping businesses thrive in the digital world. 

As B2B specialists, SEO Rocket understands the challenges and opportunities that come with the territory. SEO Rocket has been through the journey of going from an SEO startup to a thriving business and wants to help other B2B organisations achieve the same success. 

SEO Rocket boasts a proven track record of helping clients execute a well-thought-out SEO strategy, utilising tools such as Google Analytics, SEMrush, and Google Search Console. Partnering with SEO Rocket is a reliable way to improve your overall SEO performance, get the traffic you desire, and hit your overall business objectives.

With a team of SEO experts including content strategists and creators and technical SEO specialists, SEO Rocket can give you a strategic edge in a competitive online landscape for startups, regardless of industry. They apply what they've learnt navigating the startup space and function as an extension of your team, maintaining communication and keeping things transparent at all times.

You'll get a guaranteed monthly call to run over the data and strategy, and can reach out any time in between if you have any queries, ideas, or issues. At no point are you cut out of the process; SEO Rocket takes the lead, but they keep you in the loop at all times and consider any feedback you may have.

The full SEO campaign is monitored at all times and adjustments are made to meet trends and stay up to speed with Google's algorithm. All in all, SEO Rocket stands out as great option for B2B startups hoping to take new strides in the digital space.

A few of the key services on offer include: 

• Extensive Keyword Research 
• Content Creation 
• Content Strategy
• On-Page SEO
• Backlink & Domain Building 
• SEO Audit 
• Onsite Technical SEO 
• Domain Authority 
• Monthly Reports 
• B2B SEO 
• Local SEO
• SaaS SEO
• SEO for Shopify 
• SEO for Recruitment Agencies 
• SEO for New Websites 
• SEO for Financial Services 

‍Pricing

SEO Rocket's pricing starts at £850 per month for a full suite of SEO services. If you're unsure, get a free SEO audit and take it from there.

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Volume Nine

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Volume Nine is a digital marketing agency that specialises in helping B2B businesses grow organically and boost revenue. Part of what they do best is planning and directing the SEO strategies for organisations that need help ranking. 

The Volume Nine mission is to serve as an extension of your team, aligning with how you like to work and putting in the effort for B2B SEO so that you don't have to. Alongside the robust search engine optimisation services, they have a range of different social media marketing and advertising services. 

Volume Nine applies a user-first approach to provide quick-win tactics, actionable advice, and powerful insights. They're not trying to give you ideas that are hard to implement. They're here to help you rank on search engine results pages as soon as possible. ‍

A few of the key services they have on offer are: 

• B2B SEO Audit
• SEO Strategy
• Keyword Research 
• Technical SEO 
• WordPress SEO 
• Shopify SEO 
• Content Marketing 
• Paid Ads
• Target Audience Analysis
• Social Media Marketing

Pricing

The cost of working with the B2B SEO agency depends on what your B2B organisation needs. SEO retainers start at $2K per month and go up to $10K per month.

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Rainmaker Digital

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‍Rainmaker Digital is a digital marketing agency with a wide range of services on offer including content marketing, web development, and digital marketing. They are skilled SEO experts adept at driving traffic to B2B organisations. 

Rainmaker Digital believe the secret power of content marketing comes from how people seek information today and wants to help you harness that power for your benefit.

With an audience-first approach and decades of experience in the industry, Rainmaker Digital have all the tools to improve your search engine ranking with a solid SEO strategy.

They offer more services than most agencies and strategically plan in line with your desired growth and mission as an organisation. As leaders in the digital marketing space, they know exactly how to generate real results for clients. ‍

If you're hoping to take yourself to the top of search engines, partnering with Rainmaker Digital is a smart move.

A few of the main services include: 

• Content Marketing 
• B2B SEO Audit 
• Onsite Technical SEO 
• Copywriting 
• Domain Authority 
• Email Marketing 
• Web Development 
• Social Media Marketing 
• Custom Engagement Projects 

Pricing

Pricing is dependent on the needs and goals of the client. For the Rainmaker Platform, users can pay a one-time fee of $249 per month for the DIY tier, $499 for the QuickStart tier, and $995 for the Standard tier. All tiers involve a monthly payment of $147 per month. 

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Altitude Marketing

Altitude Marketing is an integrated B2B SEO agency that leads with strategic planning, data analysis and business goals to achieve predictable results in content marketing, lead generation and branding. 

With an average client retention rate of 3.6 years, double the industry standard, Altitude Marketing stand out as one of the leading B2B SEO agencies. 

They are a full-service marketing and advertising company that covers every aspect of the digital marketing journey for B2B businesses. From search engine optimisation to social media marketing, they're ready to prepare a marketing strategy in line with your business goals and desired growth. ‍

Altitude Marketing can help significantly improve your company's online presence with expert marketing strategies and SEO expertise. All in all, they stand out as one of the best for online growth and search engine visibility.

A few of the key features include: 

• B2B SEO 
• Marketing Strategy 
• Branding & Rebranding 
• B2B Social Media Marketing 
• Public Relations 
• Digital Marketing 
• Graphic Design 
• Content Creation 
• Process Automation 

‍Pricing

Monthly retainers for fully integrated digital marketing services range from $7K to $14K+. The pricing for SEO-specific services will depend on the extent of the service. 

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Revenue Zen

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Revenue Zen are a leading B2B SEO agency skilled at helping ambitious B2B brands boost organic traffic and revenue growth through strategic SEO and content marketing strategies. 

They work with a wide range of B2B companies and tackle a range of different niches, preparing personalised SEO strategies and content for each business. 

Revenue Zen believe that through their expert SEO techniques, they will position you as an authority in your market, improve organic traffic, increase conversion rates, and drive more qualified leads for your sales team.

The results speak for themselves, with 270+ satisfied client campaigns and an average organic traffic growth of 384%. The company is especially efficient at assisting SaaS and Fintech companies to reach their target market with effective SEO strategies.

A few of the main services include: 

• B2B SEO 
• B2B Content Marketing 
• B2B Verbal Identity Branding 
• Social Selling Workshops 
• On Page SEO 
• Technical SEO Audits
• Targeted Keyword Research
• Content Audits
• Quarterly Editorial Strategy 
• Competitive Gap & Opportunity Analysis 
• Link building 
• Organic Landing Page Content Production

‍Pricing

Revenue Zen's pricing begins at $7865 per month for B2B SEO campaigns. 

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Growth Plays

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Growth Plays is a B2B SEO agency and content strategy specialist with years of experience in the marketing space. They provide clear and actionable strategies for B2B technology businesses and investment funds to use content as a driving factor for organic growth. 

Growth Plays prepare content plans and roadmaps in line with the B2B business's goals and market strategy. Everything takes place on a centralised system to manage, monitor and collaborate on B2B SEO content. 

With assistance from Growth Plays, your team can create libraries of relevant and SEO-driven content, use content as a platform to market services, and accurately predict the impact of SEO content on the business. 

From technical SEO support to powerful content marketing techniques, Growth Plays can help take you to the top of search engines with a thorough SEO campaign.

A few of the main services offered by Growth Plays are:

• B2B SEO Audit 
• B2B SEO Content Creation 
• Technical SEO 
• On-site Optimisation 
• Qualified Leads 
• Competitive Analysis 
• Monitoring & Reporting 
• Domain & CMS Migrations 
• Content Revenue Attribution 

‍Pricing

The pricing structure for Growth Plays' B2B SEO Services is dependent on the needs and desired growth of the client. Quotes are only provided after comprehensive one-on-one sessions. 

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Sure Oak

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Sure Oak is a leading SEO agency with proven expertise and over 20 years of experience in link-building and SEO strategic planning. They provide comprehensive assistance to all types of businesses including B2B, SaaS companies, and more.

Sure Oak aims to help clients grow traffic, leads and revenue with results-driven SEO aimed at your target audience. The company drives sustainable growth by guaranteeing organic traffic converts into leads and revenue. 

By taking the time to understand your business goals and mission, they know how to fit B2B SEO into your digital marketing ecosystem. Before getting started, Sure Oak always review business objectives, current trends, the competitive landscape, and much more. 

The team of experts conduct extensive keyword research alongside a range of other comprehensive SEO services to help you establish your online visibility and resonate with your target audience.

A few of the main services they offer are: 

• Fully Managed B2B SEO Services 
• Keyword Research & Strategy 
• On–page Optimisation 
• Off Page SEO
• Strategic Link Building 
• SEO Content Development 
• Content Strategy & Planning 
• Technical Audit 
• Reporting & Analytics Tracking 
• Competitor Content Gap Analysis ‍

Pricing 

Sure Oak's pricing begins at $1500 per month for contextual link-building campaigns and a $5000 one-time fee for a comprehensive SEO game plan. Pricing is adjusted depending on the needs of the B2B company.  

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JumpFly

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Jump Fly is a top digital marketing agency with 20+ years of experience in SEO, creative media strategy and paid social media marketing. As SEO specialists they know how to chart the roadmap to organic search engine success and robust online visibility.

Jump Fly works with all sorts of businesses including B2B companies looking to boost traffic and revenue. As SEO is not static, they believe in constantly evolving, even after you hit your ranking and visibility goals. 

The work never stops, and Jump Fly makes sure every SEO campaign is thoroughly researched and well executed.

As value is worth more than volume, Jump Fly use message-driven, search-friendly words to attract more visits that lead to conversions. The end goal is to improve revenue, and that's what the company aims to help you achieve. ‍

A few of the main services on offer include: 

• Keyword Identification 
• Technical Analysis 
• Content Optimisation 
• Link Building & Authority 
• Paid Social Media 
• Strategic Content Planning 
• B2B SEO Audits 

Pricing 

Jump Fly's SEO services come with a flat monthly fee. The pricing structure is $3K per month for the standard tier, $6K per month for the advanced tier, and $9K per month for the premier tier. You may also request a quote for the enterprise tier. Note that there is also a one-time new client fee of $1495. 

TrioSEO

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TrioSEO is a digital marketing agency specializing in SEO content creation and blog writing services. They offer comprehensive SEO strategies aimed at increasing organic traffic and generating qualified leads for businesses.

Their services include SEO website audits, keyword research, content creation and optimisation, and monthly analytics and reporting - perfect for B2B startups who hope to navigate growth and boost their digital presence.

TrioSEO emphasises a personalised approach by assigning dedicated writers to each client to ensure the content aligns well with the client's business goals and audience. They also maintain high standards by avoiding AI-generated content, relying solely on human writers to produce SEO-optimised articles​

A few of the main services include:

• Keyword Research
• SEO Audits
• Technical SEO
• Link Building
• Content Marketing Strategy
• On-Page SEO
• Strategic Planning
• Data and Reporting

Pricing

Their pricing structure is tiered, offering different packages based on the volume of content and level of service required.

BIT Quirky

BIT Quirky is a growth marketing consulting agency specialising in designing digital strategies that help businesses grow and thrive. With a focus on customer-research, they focus on creating marketing strategies that are both tactical and in alignment with their clients needs. 

BIT Quirky offers SEO consultancy, wherein they develop tailor made organic search strategies and processes that helps clients meet their business goals. They perform detailed technical SEO audits of clients’ online presence in order to identify strengths, weaknesses, and opportunities for optimisation. 

They also host detailed downloadable SEO sessions to discuss the results of their SEO audits, exchange insights, and brainstorm strategies that cater specifically to the clients’ needs. This ensures both collaboration and transparency.

A few of the key services include:

• SEO consultancy
• Technical SEO Audits
• Technical SEO
• Link Building
• Off-Page SEO
• Analytics & Reporting

PRICING

BIT Quirky offers various SEO packages. For the audit package, clients can pay £2250 once off. For the SEO Health package, clients can pay £1475 per month.Finally, for the SEO Strategy package, clients can pay £2950 per month. 

Choosing a B2B SEO Agency

Don't rush in when you're seeking out a B2B SEO agency - consider every factor to make sure the SEO agency you partner with makes sense in the context of your needs and business objectives.

When you find the right partner, you'll see your search engine rankings rise and your online visibility reach new heights.

Define Your Goals

Before searching for an agency, determine your SEO goals. Do you want to increase website traffic, generate leads, improve search engines' rankings, find a new audience, build a community, or all of the above? Consider whether the agency can help you achieve these goals.

Research Potential Agencies

Of course, seek out B2B SEO agencies that specialise in your industry and have a proven track record of SEO success. You can start your search online, ask for recommendations from peers, check newsletters and blog posts, or attend industry events where agencies might be present. Without the necessary research, you're limiting your options.

Evaluate Their Experience

Check the agency's website, case studies, and client testimonials to assess their experience and expertise in B2B SEO. Look for examples of a successful SEO campaign they've executed for similar businesses to yours. If you can see that other clients' have had positive experiences with the agency, you can confidently sign up as a new client.

Assess Their Techniques

Always ask about the SEO strategies and techniques the agency uses for B2B SEO. Make sure they follow ethical practices and adhere to search engine guidelines so you don't end up getting penalised. Avoid agencies that promise quick fixes or use black hat tactics, as these can harm your website in the long run, even if early on they manage to improve your ranking on search engine results pages.

Ask About Reporting and Communication

We all know how important transparency is in business. Ask the agency how they will report progress and communicate with you throughout the campaign, as constant communication is absolutely pivotal for a successful collaboration. You should receive regular updates and have access to performance metrics to track the success of your SEO efforts whenever you please.

Consider Your Budget

Determine your budget for SEO and inbound marketing strategy and find an agency that offers pricing packages within your range. Keep in mind that while cost is important, the cheapest option may not always provide the best results. Focus on value and ROI instead. If the pricing structure seems too good to be true, it probably is.

Request an SEO Strategy Consultation or Proposal

Once you've narrowed down your options, reach out to the agencies you're interested in and request a consultation or proposal. You can then meet with the agency to discuss your goals, ask questions, determine timelines, and get a better sense of their overall approach.

Check References

As with all businesses, check references! Ask the agency for references from past or current clients. Reach out to these references to learn about their experience working with the agency and the results they've achieved.

Trust Your Instincts

At the end of the day, trust your instincts when making a decision. Choose an agency that you feel comfortable working with and that aligns with your values and business goals. The SEO agency is essentially going to be an extension of your team so you're going to want to get along.

Why Technical SEO Matters for B2B Websites  

B2B websites often feature complex structures, multiple product or service pages, and intricate navigation.   

This makes technical SEO crucial for ensuring that your website is easily crawlable and indexable by search engines while providing a seamless user experience.     

Technical SEO is the backbone of any successful SEO strategy, laying the foundation upon which other elements—like content marketing, keyword targeting, and link building—are built.     

1. Site Speed: A Crucial Ranking Factor    

Site speed is one of the most important technical SEO elements for any website, but it's especially crucial for B2B companies.     

B2B buyers are often researching multiple products or services, comparing competitors, and making informed decisions. If your website loads too slowly, potential customers are likely to abandon it in favour of a faster competitor’s site.      

Not only does this impact user experience, but it also negatively affects your SEO rankings—Google considers page speed as a direct ranking factor.       

B2B SEO agencies often perform in-depth speed audits to identify areas for improvement, such as compressing images, minifying code, or leveraging browser caching.   

2. Schema Markup: Enhancing Search Visibility

Schema markup is a form of structured data that helps search engines understand the content on your website better.    

For B2B websites, schema can enhance search visibility by making rich snippets (like product listings, reviews, or FAQs) appear in search results.     

This can significantly increase click-through rates (CTR), as users are more likely to click on results that display additional useful information.    

3. URL Structure: Making Navigation Clear and SEO-Friendly

A clear and logical URL structure is key for both search engines and users to navigate your website effectively.    

For B2B websites with numerous product categories, service offerings, or blog posts, a well-organised URL structure ensures that search engines can easily crawl your site, and users can find the content they’re looking for.    

B2B SEO agencies will often audit the existing URL structure to ensure it follows best practices, like using hyphens instead of underscores and keeping URLs concise.    

4. Mobile Optimisation: Catering to an On-the-Go Audience

More and more B2B decision-makers are using mobile devices to conduct research, browse products, or even make purchases.   

Google has adopted a mobile-first indexing approach, meaning that the mobile version of your site is what gets crawled and indexed first. If your website is not optimised for mobile, it can hurt your rankings and user experience.   

Elements like responsive design, touch-friendly navigation, and fast load times are critical for ensuring that your website performs well on mobile devices. 

B2B SEO agencies focus on optimising these aspects, ensuring that your mobile visitors can navigate your site effortlessly.   

5. Site Architecture: Ensuring Easy Crawling and Indexing

The site architecture of a B2B website plays a major role in how search engines crawl and index the site. 

A poorly structured site can lead to pages being buried too deep, causing search engines to miss important content. 

For B2B companies, whose websites often feature multiple levels of product and service categories, ensuring that the site’s architecture is simple and logical is vital for both user experience and SEO. 

6. HTTPS: Securing Your Website for Better SEO

A secure website (HTTPS) is a must for modern SEO. This is especially true for B2B websites that handle sensitive information like customer inquiries and product purchases. 

Google has confirmed that HTTPS is a ranking factor, meaning that websites without this level of security may be penalised in the search results.

For B2B businesses that want to build trust with potential clients, a secure website is non-negotiable. SEO agencies ensure that B2B websites are equipped with SSL certificates, ensuring that all interactions between the user and the site are encrypted and secure.

7. Crawl Budget Optimisation

Crawl budget refers to the number of pages a search engine will crawl on your website within a specific timeframe. 

For larger B2B websites with numerous product pages, blog posts, and service offerings, ensuring that the most important pages are crawled and indexed first is critical.

A B2B SEO agency will work to optimise your crawl budget by eliminating duplicate pages, fixing broken links, and creating a clean XML sitemap to ensure that search engines can prioritise your most valuable content.      

Final thoughts

SEO services remain pivotal for B2B companies throughout the world. A company with a great organic search engine ranking and high domain authority is likely to attract more clients and ultimately make more money.

The best B2B agencies understand the digital marketing landscape and how to best execute SEO-driven content strategies. By partnering with the right B2B SEO agency, you'll save yourself a massive amount of time and effort, and benefit greatly in the long run. 

At SEO Rocket, we help B2B companies get the most out of their content marketing strategy through effective keyword research, on-page optimisation, technical analysis, and more. If you'd like to learn more about all we do at SEO Rocket, feel free to reach out today. 

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