A strong online presence is essential for SaaS startups looking to scale, and the key to achieving this lies in effective SEO. 

In a competitive space like SaaS, attracting the right audience and generating qualified leads requires a specialised approach to SEO, one that understands both the technical intricacies of SaaS and the complexities of the B2B sales funnel. 

B2B SEO agencies are experts at driving organic traffic, enhancing visibility, and turning prospects into customers. With so many agencies offering SEO services, finding the right partner for your growth goals can be overwhelming. 

To simplify your search, we’ve compiled a list of the eight best B2B SEO agencies that specialise in helping SaaS startups thrive.

What Makes a Great B2B SEO Agency for SaaS?

A great B2B SEO agency for SaaS goes beyond basic SEO tactics; they bring a deep understanding of the SaaS model and its unique challenges in the B2B landscape. 

First and foremost, they have experience with SaaS-specific SEO strategies, such as optimising for long-tail keywords that address the pain points of business buyers and targeting niche markets. 

These agencies understand the B2B customer journey, where decision-makers often require multiple touchpoints before converting. This means they’re adept at creating SEO-driven content that moves leads through the funnel.

Additionally, they have a proven track record of driving organic traffic and qualified leads for SaaS businesses, demonstrating success in industries similar to yours. 

Finally, they possess a solid knowledge of technical SEO—keeping your website fast, scalable, and secure—along with content marketing and lead generation strategies tailored to B2B SaaS, making them essential partners in scaling your startup's online presence.

Key SEO Agency Services

• Keyword Research & Strategy: Identifying high-value, industry-specific keywords that align with customer intent.
• Technical SEO: Maintaining website health through optimisation of site speed, mobile responsiveness, and crawlability.
• On-Page SEO: Optimising individual pages for targeted keywords, meta tags, headers, and content structure.
• Content Marketing: Creating and optimising blog posts, whitepapers, case studies, and other SEO-driven content to attract leads.
• Link Building: Acquiring high-quality backlinks to boost domain authority and search engine rankings.
• Local SEO: Optimising for local searches if applicable to the business’s strategy.
• SEO Audits: Comprehensive analysis of a site’s SEO performance to identify gaps and areas for improvement.
• Analytics & Reporting: Regular tracking and reporting on SEO metrics like traffic, rankings, and conversions.
• Competitor Analysis: Monitoring competitors’ SEO strategies and identifying opportunities to gain a competitive edge.

The Top B2B SEO Agencies for SaaS Startups 

Okay, let’s run through some of the best B2B SEO agencies for SaaS startups to help you find the perfect match. 

SEO Rocket

SEO Rocket is a leading SEO agency based in the UK, known for its expertise in helping startups and scaleups enhance their SEO strategies to drive more organic traffic. 

With a proven track record, SEO Rocket understands the challenges of scaling a business, having experienced the startup journey themselves. Their team of experts excels in all areas of search engine optimisation, from content marketing to technical SEO, equipped with the tools and knowledge to guide your growth.

As a top digital marketing agency for startups, SEO Rocket integrates seamlessly with your team, offering transparent and ongoing communication so you’re always aware of how your SEO campaigns are performing. They take charge of your full SEO checklist, spearheading content strategy, and creating relevant, educational, and engaging content that resonates with your target audience.

Specialising in B2B SEO, SEO Rocket understands the unique needs of B2B companies and helps them achieve higher rankings on search engines. With the global B2B e-commerce market expected to reach $33,317.37 billion by 2030, mastering your B2B SEO strategy has never been more critical.

While based in the UK, SEO Rocket works with clients globally, employing advanced SEO techniques to help businesses achieve their objectives and reach key clients, no matter where they are. 

Before spending heavily on online ads, consider the power of SEO for improving your digital presence and web traffic. When it comes to top-tier SEO services, SEO Rocket remains a standout option for SaaS startups.

Key Services 

• Keyword Research 
• Content Creation 
• Content Optimisation 
• Link Building 
• SEO Audits 
• Onsite Technical SEO 
• Data & Analytics 
• Competitor Analysis 
• Monthly Reports
• Domain Authority 

Client Reviews

“Our goal was to spend less on Google Ads and achieve a lower cost per lead. Before using SEO Rocket, we had zero organic inbound leads; now it’s our main source of leads. Additionally, unlike many agencies we had worked with in the past, they did what they said they would.” - Alex Fenton, CEO of Legends Agency

‍

Clay Digital 

Clay Digital is a digital marketing agency known for its expertise in delivering tailored SEO services for B2B SaaS companies. With a strong focus on understanding the nuances of the SaaS business model, Clay Digital crafts SEO strategies designed to drive sustainable growth and visibility in a competitive landscape. 

Clay Digital specialises in identifying high-intent keywords relevant to the SaaS sector, optimising on-page elements, and improving technical SEO aspects to enhance search rankings and attract qualified traffic. Clay Digital takes a holistic approach, keeping SEO efforts aligned with the specific growth goals of each B2B SaaS client.

Clay Digital puts its emphasis on creating high-quality, value-driven content as part of its SEO strategy, as well as thorough consultations covering each aspect of digital marketing. 

Clay develops content that not only addresses industry pain points but also positions their clients as thought leaders in their respective niches. This includes producing well-researched blog posts, in-depth guides, and case studies, all optimised for SEO to drive organic traffic and engage potential customers. 

In addition to content and on-page optimisation, Clay Digital excels in technical SEO and link-building. They focus on improving website architecture, enhancing page speed, and ensuring mobile optimisation, which are all crucial factors for search engine performance. 

Key Services 

• SEO Consultation 
• Digital Markting Strategy 
• Technical SEO 
• Funnel Development 
• On-Page SEO 
• Content Optimisation 
• Data & Analytics

Client Reviews 

“Clay is more to us than a digital design agency. They’ve been a partner in the growth of our brand” - Mike Kane, Co-Founder of Ookla 

Siege Media

Siege Media is a content-focused SEO agency known for its ability to help B2B SaaS companies grow their organic search presence. With a focus on content marketing and SEO, Siege Media takes a creative, data-driven approach to developing high-quality content that drives traffic and improves search engine rankings. 

The SEO strategies they develop are tailored to the specific needs of B2B SaaS companies, focusing on keyword research, on-page optimisation, and creating valuable, search-optimised content that resonates with a target audience and boosts visibility in search engines. As organic growth experts, they implement strategies they believe will take your digital footprint to the next level. 

Siege Media develops comprehensive content strategies that include blog posts, guides, and industry-specific resources that address the pain points and interests of the target audience. This content is designed not only to improve SEO performance but also to educate, inform, and engage potential customers. 

Siege Media also prioritises user experience in its content strategies, keeping every piece visually appealing and easy to navigate, which enhances both SEO results and audience engagement. Siege Media also offers robust link-building services, essential for boosting a site’s authority and rankings. 

All in all, Siege Media helps B2B SaaS companies achieve sustainable growth, boost online visibility, and build a strong, authoritative presence in search results.

Key Services

• Content Strategy 
• Keyword Research 
• Technical SEO 
• Content Marketing 
• Link Building 
• Digital PR 
• Web Design 

Client Reviews

‍

“Month over month, we continue to see record-breaking traffic growth. Siege Media are creatives at heart. They’re passionate about the work they do, and they deliver measurable results”  - Reuben Yonatan, Founder, GetVoIP

‍

Ten Speed 

Ten Speed is a content optimisation and SEO agency that specialises in helping businesses accelerate organic traffic growth through targeted content strategies.

Based in the United States, the agency focuses on optimising blog content, leveraging keyword research, and improving on-page SEO to enhance organic visibility. The goal is to align SEO tactics with overall business goals, implementing content strategies that contribute to meaningful results like lead generation and revenue growth.

The agency's expertise lies in its data-driven approach, using advanced tools and analytics to identify opportunities for content improvement and scaling. 

Ten Speed works with SaaS companies, eCommerce brands, and other B2B businesses, offering tailored SEO strategies for each client. They assist with everything from content audits to full SEO content management, aiming to help businesses rank higher on search engines while maintaining a focus on creating high-quality, engaging content.

In addition to a range of SEO services, Ten Speed offers content refresh strategies, which involve updating and optimising existing content to maintain its relevance and search engine ranking. 

This service helps businesses avoid the common SEO issue of content decay, ensuring that older blog posts continue to perform well over time. Ten Speed helps SaaS companies stay competitive in an ever-evolving digital landscape with these specialised SEO and content marketing solutions.

Key Services 

• Content Marketing
• SEO Audits 
• Content Distribution 
• SEO Strategy
• Keyword Research 
• Link Building 
• On-Page SEO 
• Technical SEO 

Client Reviews

“Ten Speed is an amazing partner. They develop strategies focused on your ICP and back it up with high-quality content and execution. We have accelerated YoY growth with plenty of room to keep growing. I would highly recommend the Ten Speed team!” - Tara Robertson, CMO, Bitly

RevenueZen 

Revenue Zen is a growth-focused agency that specialises in SEO services tailored to B2B SaaS companies. The SEO leaders have a proven track record centred around understanding the complexities of the SaaS industry, particularly the long sales cycles and the need for consistent lead generation. 

Revenue Zen helps B2B SaaS companies improve their search engine visibility, attract qualified traffic, and convert visitors into leads by focusing on SEO strategies that target decision-makers and key stakeholders within businesses.

Revenue Zen’s SEO services include keyword research, on-page optimisation, and technical SEO, all aimed at improving organic search performance in a highly competitive space.

What sets Revenue Zen apart is the agency’s ability to integrate content marketing with SEO, creating a cohesive strategy that delivers value to the target audience. For B2B SaaS companies, this means producing educational, in-depth content that resonates with potential clients while addressing specific pain points. 

The agency’s team focuses on building authority through thoughtful content pieces like blog posts, whitepapers, and case studies, all optimised to rank well on search engines. By aligning SEO with content that nurtures leads through the sales funnel, Revenue Zen helps B2B SaaS companies improve engagement and increase conversions.

Another key aspect of Revenue Zen's SEO services is their focus on long-term, sustainable growth. Rather than relying on quick fixes, they build solid foundations with a combination of technical improvements and strategic backlinking. 

Overall, Revenue Zen offers a results-oriented SEO strategy that prioritises growth and sustainable success.

Key Services

• SEO Audits 
• Keyword Research 
• Content Optimisation 
• Content Marketing 
• Identity Branding 
• Link Building 
• Technical SEO 
• Off-Page SEO 
• Competitive Gap Analysis 

Client Reviews

“Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.” - Dennis T., CEO

‍

Sure Oak 

Sure Oak is a digital marketing agency dedicated to boosting online visibility and driving organic traffic through expert SEO services. Specialising in search engine optimisation, they leverage years of experience to help startups climb the search engine rankings and gain a competitive edge.

Their approach combines a range of proven SEO techniques, including keyword research, on-page optimisation, technical SEO improvements, and link-building strategies. These efforts work together to enhance website rankings and attract more qualified leads for your business.

In addition to SEO, Sure Oak offers comprehensive content marketing services, creating engaging content tailored to your industry. From blog posts and articles to infographics and videos, they deliver valuable content that informs, educates, and captivates your audience.

Sure Oak also provides detailed SEO audits and analyses to uncover opportunities for improvement and craft personalised strategies based on each client’s goals. With access to advanced data analytics, they help businesses make data-driven decisions for long-term SEO success.

Recognised as one of the top SEO agencies for B2B SaaS companies, Sure Oak empowers businesses to strengthen their online presence, grow organic traffic, and achieve measurable outcomes through strategic SEO and digital marketing efforts.

Key Services

• SEO Campaigns 
• On-Page Optimisation 
• Technical SEO 
• Keyword Research 
• Strategy Consulting 
• Local SEO 
• Link Building 
• Content Strategy 
• Content Marketing 
• Lead Generation 

Client Reviews

“Sure Oak delivered exactly what they said they would, and did it in a timely manner” - Territory Supply

‍

Skale 

Skale is an SEO agency that specialises in helping SaaS companies grow by improving their organic search visibility and driving qualified traffic. 

‍

They focus on scaling businesses through data-driven SEO strategies, including content creation, technical SEO, and link-building. 

‍

Skale is known for its hands-on approach, providing tailored solutions designed to boost customer acquisition and accelerate growth for SaaS startups. Their services aim to increase search rankings, generate leads, and deliver sustainable, long-term results.

Skale’s expertise lies in understanding the unique challenges that SaaS businesses face in a competitive market. They focus on developing SEO strategies that align with the SaaS model, such as optimising for specific product features, targeting high-intent keywords, and leveraging content marketing to educate potential customers. 

By offering personalised solutions that cater to the individual needs of each client, Skale ensures that its SEO efforts drive meaningful and measurable growth.

In addition to traditional SEO services, Skale places a strong emphasis on building authoritative backlinks and improving technical SEO. They work to ensure that SaaS websites are optimised for speed, scalability, and user experience, all of which contribute to higher search engine rankings. 

With a proven track record of helping SaaS companies accelerate their growth, Skale has established itself as a go-to partner for businesses looking to enhance their organic search performance and outpace competitors.

Key Services

• SEO Strategy 
• SEO Audits 
• Content Marketing 
• Keyword Research 
• Link Building 
• Website Migrations
• Outreach 
• Content Modelling 
• Technical SEO 

Client Reviews

“Skale shows that they're not only providing link building services but are an agency that fully understands SEO." - Nick Leermakers

Accelerate Agency 

Accelerate Agency is a data-driven digital marketing agency specialising in SEO services for B2B SaaS companies. They are known for leveraging advanced analytics and insights to create customised SEO strategies that focus on driving long-term, sustainable growth. Accelerate Agency helps SaaS companies optimise their websites for search engines. 

Via sophisticated tools like Google Analytics and data visualisation software, the agency tracks user behaviour, identifies growth opportunities, and continuously refines its SEO strategies. They use a 360 search approach, fueled by a combination of human expertise, data and machine learning.

This data-driven approach allows them to make informed decisions that align with each client’s business goals, resulting in a significant increase in organic traffic and conversion rates. 

In addition to technical and on-page SEO, Accelerate Agency also emphasises the importance of high-quality content and link-building for B2B SaaS companies. They create content that resonates with business audiences, including case studies, whitepapers, and industry-specific blog posts, all optimised for search engines. 

By taking a comprehensive approach covering all SEO aspects, Accelerate Agency empowers SaaS companies to strengthen their online presence, drive growth, and achieve measurable results.

Key Services 

• SEO Strategy 
• Content Optimisation 
• Link Building 
• Outreach 
• Onsite Content 
• Technical SEO 

Client Reviews

“The work done by Accelerate Agency far exceeded our expectations and has provided excellent ROI. We operate in an extremely competitive SaaS niche with a lot of established players, but with Accelerate’s help we’ve turned SEO into an effective sales channel in matter of months.” - Grace Lau, Director of Growth Content, Dialpad

Final Thoughts

Selecting the right B2B SEO agency can be a game-changer for your SaaS startup. Each of the agencies mentioned here brings a unique set of strengths, from technical expertise to content-driven strategies, all aimed at helping you boost visibility, drive traffic, and convert leads into loyal customers. 

Whether you're looking for a data-driven approach, personalised strategies, or long-term growth solutions, there's a perfect match for your business. Investing in a top-tier SEO partner can help accelerate your success and keep your startup competitive in the fast-paced SaaS landscape.

At SEO Rocket, we help businesses take online visibility to new heights with robust and comprehensive SEO services. Book a call today to learn more about how we can help you. 

‍