Adapting to the digital age is not optional. Today, having a clear online presence is an essential part of running a successful business, but the market is competitive, and getting it right might not be as easy as it sounds. 

As such, SEO is critical for businesses in every industry, but it’s especially vital for hospitality tech companies looking to gain visibility in a stacked industry. From shift management software businesses to companies selling POS systems, SEO is as important to all. 

With the growing demand for tech solutions in the hospitality sector—from property management systems to booking software—standing out online can make or break your success. Effective SEO keeps your company ranking high in search engine results pages, helping you attract qualified leads, increase brand awareness, and drive conversions.

In this blog, we discuss the best SEO agencies that understand the unique needs of hospitality tech companies. These agencies are adept at optimising websites for technical performance, content marketing, and local SEO - keeping your business in the eyes of the digital audience. 

Whether you're looking to scale globally or improve local search visibility, partnering with the right SEO agency can help you achieve your growth goals.

Key Features to Look for in an SEO Agency for Hospitality Tech

When selecting an SEO agency for your hospitality tech business, it’s important to choose one that understands both the hospitality and technology landscapes. A few of the key features to consider as you decide on an agency to partner with: 

• Industry Expertise: Look for agencies with proven experience in the hospitality and tech industries. An understanding of your specific market and audience is key for creating tailored strategies that resonate with both B2B and B2C customers.
• Technical SEO Proficiency: Hospitality tech websites often have complex structures, from booking platforms to SaaS products, requiring advanced technical SEO. The agency should be skilled at optimising site speed, implementing structured data (schema markup), ensuring mobile-friendliness, and resolving crawl issues that could affect your search rankings.
• Content Marketing Strategy: Hospitality tech businesses thrive on thought leadership and informative content. The right SEO agency should excel in developing content marketing strategies that highlight your expertise, drive organic traffic, and nurture leads through blogs, whitepapers, and case studies relevant to the industry.
• Local SEO Expertise: For hospitality tech businesses operating across multiple locations, local SEO is essential for gaining visibility in region-specific search results. The agency should be well-versed in optimising local search, managing Google My Business profiles, and implementing localised content strategies.
• Backlinking and Authority Building: A strong backlink profile is critical for boosting your site’s authority. A good SEO agency should have a solid strategy for acquiring high-quality backlinks from industry-relevant sources, which will improve your domain authority and search engine rankings.
• Proven Track Record: Look for agencies with case studies or testimonials from clients in the hospitality tech sector. This demonstrates their ability to deliver tangible results, such as increased organic traffic, improved keyword rankings, and higher conversion rates.

Top B2B Tech SEO Companies 

SEO Rocket

‍

‍

SEO Rocket is a team of experts in the B2B space with a proven track record of helping businesses across multiple industries rank in search engine results pages. The team of search engine optimisation specialists are particularly adept at assisting hospitality tech companies with a range of SEO services. 

From technical and off-page SEO to robust content marketing and web optimisation strategies, SEO Rocket spearheads your SEO campaign following your needs. By targeting niche long-tail keywords and producing high-intent blog articles optimised for search engines, your organic traffic and conversions are likely to increase by a significant amount. 

SEO Rocket is also perfectly suited for B2B startups looking to scale. With advanced analytics and reporting capabilities, SEO Rocket prepares comprehensive strategies based on the available data. 

Campaigns are consistently optimised and adjusted for best results, and the agency functions as an extension of your team - clear communication is maintained at all times with monthly meetings to discuss progress and strategies. 

Whether you’re a thriving hospitality tech business or a B2B startup hoping to reach new heights, The UK-based SEO agency stands out as an exceptional agency to partner with. 

Key Features of SEO Rocket

• Keyword Research: Conduct comprehensive keyword research to identify the most relevant, high-impact keywords for your business, ensuring your content aligns with search intent and attracts qualified traffic.
• Content Marketing: Developing a strategic content plan focused on creating and distributing valuable, informative content that drives engagement, builds authority, and supports SEO goals.
• Content Creation: Produce high-quality, optimised content such as articles, blog posts, and infographics that appeal to your target audience and improve search rankings.
• Blog Updates: Regularly refreshing and updating blog content to keep it current, relevant, and optimised for new keywords or SEO trends, which helps maintain and improve rankings over time.
• Web Optimisation: Enhancing the user experience on your website by improving load speed, mobile-friendliness, navigation, and accessibility to ensure better engagement and search engine performance.
• Technical SEO: Addressing behind-the-scenes elements like site structure, XML sitemaps, SSL certificates, and indexing to ensure your website is technically sound and easy for search engines to crawl.
• Data & Reporting: Providing clients with regular, detailed reports that analyse SEO performance, track keyword rankings, assess site traffic, and highlight areas for improvement, supporting data-driven decision-making.

Best For

SEO Rocket is best suited to small to medium-sized businesses looking to scale, and have specialised experience working with hospitality tech businesses. 

Hero Marketing Agency

Hero Marketing Agency is a standout digital marketing agency with a particular focus on SEO strategies for hospitality tech businesses, such as companies that provide shift management, workforce management, and booking software solutions. 

Understanding the unique needs of hospitality tech companies, Hero Creative specialises in crafting SEO strategies that drive qualified traffic and enhance your online presence.

With a strong emphasis on technical SEO and content marketing, the agency helps hospitality tech brands ensure their platforms are not only user-friendly but also highly discoverable in search engines.

Hero Creative’s approach includes a deep understanding of B2B and SaaS models common in hospitality tech, keeping your SEO strategies aligned with complex sales cycles and lead generation needs. 

The team’s expertise in local SEO, particularly for companies that serve multiple regions or markets, ensures that your software solutions reach the right clients at the right time. 

Hero Marketing Agency also helps with scaling content marketing to showcase your product’s benefits and features, attracting key decision-makers in the hospitality industry.

Key Features of Hero Creative:

• Technical SEO Expertise: Optimises hospitality tech websites for speed, mobile usability, and structured data to improve search visibility.
• Lead-Driven SEO: Focuses on driving high-quality leads for B2B hospitality tech companies through targeted keyword strategies.
• Local SEO Mastery: Helps hospitality tech businesses with localised solutions to ensure they are visible in regional search results.
• Content Strategy: Creates product-focused content that resonates with hospitality decision-makers, driving engagement and conversions.
• Reputation Management: Assists with online reviews and customer feedback, boosting trust and credibility in the tech space.

Best For

Hero Creative is best suited for small to mid-sized hospitality tech businesses that provide solutions like shift management, workforce management, or other software services. 

Mad Fish Digital 

Mad Fish Digital is a top-tier SEO agency that excels at developing data-driven strategies for hospitality tech businesses, particularly those offering SaaS solutions such as scheduling, workforce management, and property management software

Mad Fish Digital’s focus on B2B SEO makes it an ideal partner for hospitality tech companies looking to attract qualified leads and improve conversion rates. If you’re looking to quickly boost your online presence in the hospitality tech space, they’re a perfect option. 

Mad Fish Digital’s technical expertise keeps your platform running smoothly and ranks well for critical keywords, while its content marketing strategies emphasise educating potential clients on the benefits of your software. 

With an emphasis on transparency and detailed reporting, Mad Fish Digital keeps your hospitality tech business’s SEO efforts on track and measures the success of each campaign with transparency to inform future decisions. 

Key Features of Mad Fish Digital:

• B2B-Focused SEO: Specialises in driving qualified leads for hospitality tech companies through tailored SEO strategies.
• Technical SEO Audits: Conducts comprehensive technical audits to optimise complex software platforms for search engines.
• Local and National SEO: Helps hospitality tech companies rank well in both local and national markets, depending on their service areas.
• Content-Driven Strategy: Develops educational and product-focused content to engage hospitality professionals and decision-makers.
• Detailed Reporting: Provides in-depth reports with actionable insights, ensuring clear tracking of SEO efforts and ROI.

Best For

Mad Fish Digital is best suited for mid-sized to large hospitality tech companies focused on scaling their business and attracting enterprise-level clients. 

Thrive Internet Marketing Agency 

Thrive Marketing Agency is a full-service digital marketing agency that offers powerful SEO solutions tailored specifically to hospitality tech companies, including those providing shift management, workforce management, and booking software. 

Thrive understands the unique challenges hospitality tech businesses face, from competing in crowded markets to demonstrating the value of complex SaaS solutions. With a focus on technical SEO, content marketing, and lead generation, Thrive ensures your software ranks well in search engines, helping you reach key decision-makers in the hospitality industry.

Thrive’s SEO strategies are designed to boost your organic visibility, increase lead generation, and drive conversions for B2B hospitality tech businesses. 

Partnering with a professional B2B SEO agency like Thrive allows you to implement a powerful digital marketing campaign designed to generate measurable leads. 

The agency’s approach begins with a thorough SEO audit to assess your website's performance, providing an objective foundation for customised strategies. 

Additionally, they leverage advanced analytics tools to gain insights into your target market, track key performance metrics, and continuously refine strategies to maximise lead generation outcomes.

Key Features of Thrive Marketing Agency

• Technical SEO Expertise: Keeps hospitality tech platforms fully optimised for search engines, focusing on site speed, mobile usability, and indexing.
• Lead Generation Focus: Creates targeted SEO campaigns that drive qualified leads and boost conversions for hospitality tech solutions.
• Local and National SEO: Optimises hospitality tech companies for both local and national search rankings to reach a broader audience.
• Content Strategy: Builds in-depth, educational content that explains complex software features to potential hospitality clients, driving engagement.
• Comprehensive Reporting: Provides detailed performance reports that track SEO progress, keyword rankings, and ROI for complete transparency.

Best For

Thrive Marketing Agency is best suited for small to mid-sized hospitality tech businesses offering software solutions such as shift scheduling, workforce management, and property management tools. 

Skale

Skale is an SEO agency known for helping B2B companies, particularly those in the hospitality tech space, grow through well-executed SEO strategies. 

For businesses offering workforce management, scheduling software, or other tech solutions for the hospitality sector, Skale provides a deep understanding of both the technical and strategic SEO elements necessary to stand out in a crowded market. 

Skale’s team focuses on driving long-term growth by crafting SEO strategies that align with the unique and competitive market demands of your hospitality tech business.

Skale’s data-driven approach helsp you optimise digital presence effectively, ensuring your software solutions rank for the right keywords and reach the right audiences. 

Whether your business is targeting enterprise-level clients or small independent operators, Skale’s team delivers SEO tactics that not only increase organic traffic but also help convert leads into clients through precise keyword targeting, comprehensive content strategies, and competitor analysis.

Key Features of Skale 

• Data-Driven SEO: Focuses on long-term growth by using data to inform keyword targeting and optimisation strategies.
• Competitor Analysis: In-depth analysis of competitors to identify gaps in the market and capitalise on new opportunities.
• SaaS SEO Expertise: Specialises in working with SaaS-based hospitality tech businesses, helping them navigate complex B2B sales cycles.
• Content Optimisation: Guarantees all content—from product pages to blogs—is fully optimised to target the right keywords and attract decision-makers.
• Scalable SEO Solutions: Provides flexible SEO services that grow alongside your business, ensuring continuous success as you expand into new markets.

Best For

Skale is best suited for hospitality tech companies that are looking to scale their operations and attract larger, enterprise-level clients. It is particularly beneficial for SaaS businesses offering solutions such as workforce management, booking software, or property management systems that need to increase their online visibility and drive sustained growth. 

Blue Magnet 

Blue Magnet is a digital marketing agency that specialises in SEO solutions tailored for the hospitality industry, with a strong focus on hospitality tech companies. 

Whether you're offering workforce management software, shift scheduling tools, or other tech solutions for the hospitality sector, Blue Magnet delivers SEO strategies that help you connect with your target audience and drive measurable results. 

Blue Magnet’s approach to SEO is highly strategic, keeping every aspect of your digital presence—from website structure to content creation—optimised for both search engines and users. 

By employing a mix of technical SEO and content-driven strategies, Blue Magnet ensures your business is easily discoverable by key decision-makers in the industry. The agency’s focus on local SEO is particularly beneficial for hospitality tech businesses that serve regional markets and need to reach clients in specific locations.

Key Features of Blue Magnet 

• Technical SEO Excellence: Optimises website infrastructure to improve site speed, mobile responsiveness, and overall user experience, making your tech solution more accessible to search engines.
• Local SEO Specialisation: Focuses on helping hospitality tech businesses reach their target audience in specific geographic regions, crucial for companies serving multiple markets.
• Content Optimisation: Creates and refines content that highlights the unique benefits of your software, tailored to attract decision-makers in the hospitality industry.
• Lead Generation Focus: Implements SEO strategies designed to generate qualified leads, helping B2B hospitality tech companies build a strong sales pipeline.
• Ongoing SEO Audits: Conduct regular audits to monitor performance and ensure your website remains optimised as search algorithms and industry trends evolve.

Best For

Blue Magnet is best suited for small to mid-sized hospitality tech companies that offer solutions such as workforce management, scheduling software, or other B2B tech products tailored for the hospitality industry.

Siege Media 

Siege Media is a content-focused SEO agency that excels in driving organic growth for hospitality tech businesses. 

Specialising in SEO strategies for B2B companies, Siege Media helps hospitality tech providers—such as those offering workforce management, scheduling software, and other tech solutions—attract qualified leads and build a solid digital presence. 

Known for its deep expertise in content creation and link-building, Siege Media ensures that your hospitality tech business not only ranks higher in search results but also engages and converts its target audience through valuable, industry-relevant content.

Siege Media’s approach goes beyond just optimising for keywords. They focus on creating high-quality, authoritative content that highlights the unique features and benefits of hospitality tech solutions, positioning your business as a thought leader in the space. 

By combining content creation with technical SEO and link-building strategies, Siege Media helps hospitality tech companies gain visibility in a crowded market, attract key decision-makers, and improve overall conversion rates.

Key Features of Siege Media

• Content-Driven SEO: Specialises in creating high-quality content tailored to hospitality tech audiences, driving organic traffic and engagement.
• Link-Building Expertise: Implements strategic link-building campaigns to boost domain authority and improve search engine rankings for competitive keywords.
• Technical SEO Optimisation: Keeps hospitality tech websites optimised for site speed, mobile usability, and structured data, enhancing overall search visibility.
• SEO for Lead Generation: Focuses on generating qualified leads for B2B hospitality tech companies by targeting high-intent keywords and improving site structure.
• Custom Content Strategies: Spearheads content strategies that align with hospitality tech business goals, such as lead nurturing, client education, and product awareness.

Best For

Siege Media is best suited for mid-sized to large hospitality tech companies that rely heavily on content to educate and convert potential clients. This includes businesses offering SaaS solutions such as workforce management, scheduling, and other tech products designed for the hospitality industry. 

Accelerate Agency

Accelerate Agency is a data-driven SEO and analytics-focused agency that specialises in helping hospitality tech companies increase their online visibility and generate qualified leads. 

With a strong emphasis on technical SEO, Accelerate Agency is particularly adept at optimising SaaS platforms and complex websites, making them a perfect fit for businesses offering workforce management, scheduling, and other software solutions to the hospitality industry.

Accelerate Agency excels in leveraging technical SEO to address site performance, user experience, and keyword optimisation for hospitality tech platforms. They combine this with in-depth data analysis to refine strategies, providing clear insights into how SEO efforts translate into lead generation and conversion improvements. 

Whether you need to increase your local or global search presence, Accelerate Agency’s tailored SEO solutions can help your hospitality tech business achieve sustainable growth in a highly competitive market.

Key Features of Accelerate Agency

• Technical SEO Excellence: Optimises complex hospitality tech platforms, improving site speed, structure, and search engine crawlability for better rankings.
• Data-Driven Insights: Uses advanced analytics to drive decision-making, ensuring SEO strategies are fine-tuned for maximum impact and ROI.
• Lead Generation Focus: Focuses on generating high-quality leads for B2B hospitality tech businesses through targeted keyword optimisation and conversion-oriented content.
• Local and Global SEO: Provides comprehensive SEO solutions that help hospitality tech companies rank locally and internationally, depending on market needs.
• Custom SEO Reporting: Offers detailed reports with actionable insights, helping hospitality tech businesses track SEO performance and refine strategies as needed.

Best For

Accelerate Agency is best suited for mid-sized to large hospitality tech companies that require a data-driven approach to SEO. Any business offering software such as shift management or POS systems can benefit. 

Angel Fish Marketing 

Angelfish Marketing is a digital marketing agency specialising in SEO and inbound marketing for hospitality tech companies. 

Known for its strategic approach to SEO, Angelfish Marketing helps businesses offering workforce management, shift scheduling, and other tech solutions to the hospitality industry enhance their online presence and drive meaningful engagement. 

By combining technical SEO with inbound marketing strategies, Angelfish Marketing positions hospitality tech companies to attract, convert, and retain their ideal customers.

Angelfish Marketing stands out by aligning SEO efforts with broader inbound strategies, ensuring that your hospitality tech business not only ranks higher in search engines but also engages potential clients through valuable content and lead nurturing. 

They specialise in delivering clean, organic SEO strategies built on hard work and high-quality content marketing. Our goal is to provide clients with effective, measurable SEO solutions designed to boost their rankings for the most relevant keywords on Google.

They also collaborate closely with you to keep websites, content, and social media marketing fully optimised for search engines, helping you achieve the results they desire.

Key Features of Angelfish Marketing 

• SEO & Inbound Marketing Integration: Combines SEO with inbound marketing strategies to attract, engage, and convert hospitality tech prospects.
• Technical SEO Expertise: Optimises hospitality tech websites for search engine visibility, focusing on site speed, structure, and mobile optimisation.
• Content Strategy & Lead Nurturing: Develops content that educates and nurtures leads, driving engagement with key decision-makers in the hospitality industry.
• Local & National SEO: Helps hospitality tech businesses rank locally and nationally, depending on their service areas and target audiences.
• Comprehensive SEO Reporting: Provides clear and detailed reports that track SEO performance and offer insights into future optimisation.

Best For

Angelfish Marketing is best suited for small to mid-sized hospitality tech companies that want to integrate SEO with a broader inbound marketing approach. 

Businesses offering workforce management, scheduling, and other SaaS solutions to the hospitality industry will benefit from Angelfish’s focus on content-driven lead generation and nurturing.

Final Thoughts 

Choosing the right SEO agency is essential for hospitality tech businesses looking to boost their online presence and reach key decision-makers in the industry. The SEO agencies highlighted in this article each brings unique expertise to help your business increase visibility, generate qualified leads, and build long-term success.

From technical SEO and content marketing to data-driven insights and local optimisation, these agencies offer the strategies and support necessary for growth in a competitive market. 

By partnering with an agency that understands the unique challenges of the hospitality tech sector, you can position your business for sustainable success and stand out in an ever-evolving digital landscape.

At SEO Rocket, we help B2B companies boost organic traffic through the power of SEO. Get your free audit today. 

‍