1. SEO Rocket - Best for Startups & Small Businesses 
2. Figment Agency - Best for SMBs 
3. CSTMR - Best for Mid-Sized to Large Businesses
4. Guerrilla Agency - Best for SMBs and Mid-Sized Businesses
5. RobotZebra - SMBs and Larger Enterprises. 
6. The SEO Works - Best for SMBs 
7. Financial Markets.media - Best for Mid-Sized to Large Businesses 
8. Banktastic - Best for Mid-Sized to Large Financial Organisations 
9. MeasureMinds - Best for Mid-Sized to Large Enterprises 

The world of finance is fierce and competitive, and many walk the tightrope between success and failure without fully embracing the tools there to assist. For financial services companies, getting noticed online is critical from the get-go.

Whether you're an investment firm or a financial insurance agency, consistent online visibility is going to be key to hitting your targets. In 2024, ignoring the importance of the digital landscape is like signing a death certificate for your business.

Digital marketing is therefore key, and among the most important of these services is search engine optimisation, also known as SEO. It doesn't matter if you're a finance startup or well underway, getting your SEO strategy right can only be positive for your business, as it leads to boosted organic traffic, lead generation, and sales.

The most reliable method of getting your SEO right is to partner with a trusted SEO agency that has the expertise and experience to assist you. As such, we've put together a list of the best SEO agencies for financial services companies.

SEO Agency Services

As you seek out an agency to partner with, having a clear understanding of the different services on offer can help you make a smart decision.

You may not need all the SEO services an agency offers, and being able to clearly communicate what you need assistance with can make the whole process smoother, often leading to quicker results.

A few of the most common SEO services that agencies offer include:

• On-Page SEO: Optimising individual web pages to rank higher and earn more relevant traffic in search engines. This includes content optimisation, meta tags, and keyword research.
• Off-Page SEO: Improving the site's position in search engine results through activities done outside the site. This primarily involves link-building and social media marketing.
• Technical SEO: Enhancing the technical aspects of a website to increase the ranking of its pages. It includes improving site speed, mobile-friendliness, indexing, crawlability, and security (SSL).
• Local SEO: Optimising a website to rank better for a local audience. This includes claiming and optimising the Google My Business profile, local citations, and managing online reviews.
• Content SEO: Focusing on creating and optimising high-quality, relevant content. This includes blog posts, articles, infographics, videos, and other types of content.
• E-commerce SEO: Specialised SEO strategies for online stores. This involves optimising product pages, and category pages, and ensuring a smooth checkout process.
• Mobile SEO: Ensuring that a website is optimised for mobile devices, which includes responsive design, mobile-friendly content, and fast loading times on mobile devices.
• Voice Search SEO: Optimising for voice search queries, which often involve more natural language and question-based queries.
• SEO Audits: Comprehensive analysis of a website’s performance and identification of areas for improvement. This can include a review of on-page, off-page, and technical SEO factors.
• SEO Consulting: Providing expert advice and strategies for improving a website's search engine performance. This can involve ongoing support or one-time consultations.
• SEO Training: Offering training sessions and workshops to educate clients or their teams on SEO best practices and strategies.
• Analytics and Reporting: Monitoring and reporting on the performance of SEO campaigns, including traffic, rankings, and conversions. This helps in assessing the effectiveness of the SEO strategies and making necessary adjustments.

Top Financial Services SEO Agencies

SEO Rocket

SEO Rocket is a leading agency with a track record of helping clients improve online visibility and reach the top of search engine results pages through the power of impactful and thoroughly prepared SEO strategies.

With services ranging from keyword research and content creation to on-page SEO and technical SEO audits, SEO Rocket is well-equipped to give you the boost you need in the online space; helping your financial industry business organically find new clients.

SEO Rocket uses years of experience and expertise to prepare a financial services SEO strategy in line with your business objectives and your general SEO goals. As SEO experts, they'll function as an extension of your team, and consider all the nuances of being a finance company when providing SEO services. 

Your SEO campaign will never be a generic, broad strategy applied to every client. SEO Rocket personalises each SEO strategy, customising each campaign to meet your needs as a financial services sector company.

SEO Rocket has a firm grasp of how Google's algorithm works. As such, they can help your finance business reach the top of search engines by crafting SEO campaigns that resonate with your target audience while improving your overall technical and on-page SEO.

Whether you're a finance startup or a well-established investment firm, partnering with a trusted SEO agency is a great way to see continued success for your foreseeable future in the finance industry.

SEO Rocket's Key SEO Services

• Keyword Research
• Content Creation & Scheduling
• SEO Audits
• Onsite Technical SEO
• Backlinking
• Domain Building
• Local SEO
• Domain Authority
• Analytics & Monthly Reports
• Competitor Analysis
• Campaign Management

Success Stories

Client Testimonials:

"Before SEO Rocket, my site wasn't ranking and I was frustrated. James simplified SEO, guided me, and helped me get real results. Now, I'm getting organic leads and revenue. Traffic increased tenfold. If you're struggling with SEO, reach out to SEO Rocket— they're fantastic!" - Adam Parker, Founder of Your Ideal Day Podcast & Detox

SEO Rocket's pricing structure

SEO Rocket's pricing starts at £850 per month for a comprehensive suite of SEO services including all of the above.

Figment Agency

Figment Agency specialises in helping financial services firms improve their online visibility via a range of digital marketing strategies including robust SEO services. Recognising that professionals in this field have limited time due to their focus on client service and compliance, Figment offers a comprehensive, done-for-you SEO service.

They aim to ensure that financial companies appear prominently in local search results, which is crucial since nearly two-thirds of web traffic goes to the top three Google results. By partnering with Figment, your financial business can trust that its online presence is being managed by an experienced, GDPR-regulated, and audited agency that understands its specific regulatory requirements.

Figment allows finance companies such as your own to concentrate on their clients' financial futures while Figment handles all financial SEO services; applying strategies in line with your overall objectives as a financial company.

The financial industry SEO agency prides itself on transparency and communication, giving you the tools to view all campaign analytics and reach out to book a call at any time it may be necessary.

With over 15 years of helping financial businesses find online success, Figment Agency is a strong choice for anyone working in the finance industry.

Figment Agency's Key SEO Services

• Keyword Research
• On-Page Optimisation
• Technical SEO
• Content Creation
• Local SEO
• Link Building
• SEO Audits
• Competitor Analysis
• Ongoing SEO Management

Success Stories

Client Testimonials:

"Working with Figment has been a pleasure! Our rankings have massively improved and the helpfulness from the team makes it all so much easier. Would definitely recommend working with Figment Agency!” - One Avenue Group

CSTMR

CSTMR is a digital marketing and design agency that specialises in working with financial services and fintech companies. They offer a range of services including branding, digital marketing strategy, SEO campaigns, UX/UI design, and development, with a strong focus on growth and customer acquisition.

CSTMR's SEO services are tailored to the unique needs of financial companies, helping you to improve online visibility, attract qualified leads, and enhance your search engine rankings.

By leading the way for industry-specific keyword research, content optimisation, technical SEO, and strategic link-building, CSTMR can help your financial firm increase organic traffic, establish authority in your niche, and ultimately drive business growth through improved digital presence.

CSTMR consider themselves organic marketing experts and believe that SEO should be the foundation of any well-run and growing digital marketing campaigns. They'll help you scale campaigns, refine and optimise existing campaigns, and build new strategies from scratch.

They outline and craft all important factors of the tactics and channels they believe most likely to succeed based on your target audience and financial niche. From content marketing to technical SEO services, CSTMR can help you engage your audience and steadily build interest and value.

CSTMR's Key SEO Services:

• SEO Audits
• Content Marketing
• Keyword Research
• Link Building
• SEO Strategy
• Marketing Campaign Management
• Analytics and Reporting

Success Stories

Client Testimonial:

"The team at CSTMR are thoughtful, skilled marketers that go above and beyond for their clients. We recently wrapped up an SEO project that resulted in a 30% increase in website traffic..." - Laura Kozien, SVP, Marketing.

Guerrilla Agency

Guerrilla Agency specialises in SEO services tailored for financial companies, focusing on increasing online visibility, attracting quality leads, and ultimately boosting conversions. They start with a thorough analysis of your current SEO performance and competitive landscape.

The services include keyword research to target relevant financial terms, on-page optimisation to improve website structure and content, and off-page strategies like link building to build domain authority. They also provide regular performance reports and adapt strategies based on data to ensure continuous improvement.

By partnering with Guerrilla Agency, your financial firm can achieve higher search engine rankings, attract more organic traffic, and grow its client base. They've been helping financial services companies improve online visibility for the better part of a decade and consider all of your main business objectives when preparing your SEO campaign.

With strong communication and transparency policies in place, Guerrilla Agency feels like an extension of your team and not an outside company that you struggle to get hold of at crucial times. All in all, they stand out as a powerful SEO option for finance businesses.

Guerrilla Agency's Key SEO Services

• Keyword Research
• Content Creation
• Link Building
• Content Marketing
• SEO Messaging
• On-Page SEO
• Off-Page SEO
• SEO Audits
• Campaign Management

Success Stories

Client Testimonial:

"Clayton & AJ have done a fantastic job getting our website on the first page of Google for the majority of the target keywords. The Guerrilla provided valuable insights on our website onsite SEO and has been very helpful and knowledgeable about digital marketing. It was a pleasure working with their team, and we won't hesitate to contract them again" - Bob Novoselsky, Sitecore, SharePoint.

RobotZebra

Robot Zebra is an SEO agency that specialises in assisting various industries, including the financial services industry. They focus on improving online visibility, driving organic traffic, and improving search engine rankings through a combination of keyword research, on-page optimisation, technical SEO, and content creation.

For financial companies, Robot Zebra tailors their strategies to address industry-specific challenges and compliance requirements. The services include attracting targeted traffic, building credibility, and generating leads by ensuring their websites are optimised for search engines and aligned with the latest SEO best practices.

The London-based agency is well-equipped to help finance businesses, accounting firms, and more reach the first page of Google through impactful SEO strategies in line with your business objectives.

RobotZebra believes in embracing the synergy of technology, strategy, and expertise to propel enduring organic growth for your financial business. Every campaign is created from the ground up to ensure it's tailored to your exact needs.

RobotZebra's Key SEO Services

• Keyword Research
• Content Creation and Marketing
• On-Page Optimisation
• Technical SEO
• Local SEO
• Link Building
• SEO Audits
• Campaign Management

Success Stories

Client Testimonials:

"RobotZebra are an exceptional team who executed top-tier SEO campaigns for Fibex, They went above and beyond to help us meet and exceed our SEO targets. Their knowledge was invaluable, and everyone was lovely to work with. I highly recommend to anyone looking to improve SEO" - India Haughty, Digital Marketing Executive at Mazak Europe.

The SEO Works

SEO Works is an award-winning SEO Agency based in the UK with a history of achieving outstanding results for clients across multiple industries, including the finance sector. With a portfolio of organic, digital PR, paid and web services, SEO works have a wide range of options for your financial business.

SEO Works has over a decade of experience as an expert in digital marketing and a leader in search engine optimisation. The results speak for themselves, as SEO works have been voted a top SEO services provider by industry leaders on multiple occasions. All in all, they have over 14 industry rewards, an awe-inspiring feat.

The popular marketing agency has executed high-quality campaigns and built strong relationships with clients in both the private and public sectors, from B2B to B2C businesses. The goal is to help you rank, get the desired traffic, and boost conversions.

SEO works build your campaign from the ground up or refine your existing strategy - either way, they ensure the SEO plan is tailored towards your overall business objectives. In 2024, they are a great option for finance companies.

SEO Works Key SEO Services

• SEO Strategy
• Local SEO
• Keyword Research
• Content Marketing
• Technical SEO
• Content Auditing
• Digital OR
• Off-Page SEO
• On-Page SEO

Success Stories

Case Study: Franchise of Financial Services Providers

Challenge: Provide effective SEO for a franchise of professional service providers across the country.

Solution: Dedicated Account Managers provide a personal approach to each site, within regulations, carefully managing their online visibility. They placed a big focus on local SEO to improve local branch visibility for mobile searches. They created and published regular blog posts and dedicated web pages helped to specifically mention key phrases in the content of the site. With thorough meta-reviews, they made sure each page was sending the right signals to Google. Link building keeps the site authoritative and relevant, without resorting to unethical practices or ‘quick wins’.

Results: Top-level tracking at a macro level of all of the KPIs for each site, and individual progress with each franchise. As a result of our work on the network of sites, we have managed to dramatically improve rankings, including many first-page rankings, and substantially increase the number of visits and enquiries to the sites each month.

Financial Markets.media

FinancialMarkets.media is a specialised media agency focusing on financial markets. Originating from FXStreet’s marketing and traders team, they have branched out to offer independent advertising and marketing services aimed at financial institutions.

The company provides a wide range of services including programmatic advertising, SEO, PR distribution, content marketing, and brand and website design.

With headquarters in Barcelona and a secondary office in Cyprus, they cater to a global clientele with a focused emphasis on honest human relationships and tailored marketing strategies to help financial businesses achieve profitable results through impactful communications and campaigns​.

Financial Markets.media promises to improve your website's ranking, visibility and traffic to reach your exact target audience, ultimately helping to grow your business and hit your targets.

Financial Markets.media's Key SEO Services

• Keyword Research
• Content Creations
• Financial Content Marketing
• SEO Audits
• Campaign Management
• Technical SEO
• On-Page SEO
• Financial Advertising
• Data & Analytics
• Link Building Strategy

Success Stories

Client Testimonial

"I have to say that these guys know their stuff about financial markets. I've been associating with them for a few months now and it's probably the best thing that I've ever done. I must name Kieran in particular, he's beyond helpful even with the most trivial of things." - Daniel.

Banktastic

Banktastic is a leading financial marketing agency for financial brands. They build outcomes-based marketing and SEO programs to assist banks, credit unions, and other financial organisations build loyalty and profit.

The services include consultations, internal marketing, and external marketing - ranging from strategic planning to organic marketing strategies such as search engine optimisation.

Banktastic helps you understand what your customers need, what they want and how they want it. They then develop a custom marketing program for you and spearhead your SEO campaign, alongside other marketing activities such as branding, PPC advertising, and social media management.

In terms of brand strategy and development, they help financial institutions define and communicate their unique value proposition, craft compelling messages that resonate with target audiences, and design logos, colour schemes, and overall visual branding elements.

Their marketing and advertising services include campaign planning and execution, content marketing, and digital marketing such as SEO, SEM, social media marketing, and email marketing to reach and engage customers online.

Banktastic's Key SEO Services

• On-Page SEO
• Off-page SEO
• Technical SEO
• Keyword Research
• Local SEO
• Blog Writing
• Content Strategy
• Guest Blogging
• Organic Social Media
• Analytics and Reporting

Success Stories

Client Testimonial

"Martha Bartlett Piland spoke for us at our spring conference, in our marketing track. She was very easy to work with from the beginning to post-event. Her topics were spot-on to what we were looking for in regard to content and delivery was very engaging." - Stephanie Fisher, SVP, Education, Michigan Bankers Association.

MeasureMinds

MeasureMinds specialises in providing SEO strategies, data analytics, digital marketing, and measurement solutions to help businesses make informed decisions based on data-driven insights.

For your financial business, MeasureMinds can be instrumental in optimising your marketing and SEO strategies, improving customer experiences, and driving overall business growth through precise data analysis.

They offer a range of services designed to enhance the digital presence and operational efficiency of financial institutions. By implementing advanced analytics, MeasureMinds helps financial businesses understand their customer behaviours and preferences, allowing for more targeted and effective marketing campaigns.

MeasureMinds also focuses on boosting user experience by analysing your website performance and user interactions with technical SEO techniques and on-page optimisation, leading to improved site functionality and customer satisfaction.

Whether you're a local business or a global enterprise, MeasureMinds can assist. Additionally, they provide detailed reporting and insights, giving your finance businesses the tools to monitor the effectiveness of SEO efforts and make data-driven adjustments.

In summary, MeasureMinds helps financial businesses by providing valuable data insights, optimising digital marketing and SEO strategies, improving customer experiences, and offering detailed performance analysis to support informed decision-making and drive business growth.

MeasureMind's Key SEO Services

• Keyword Research & Analysis
• On-Page SEO
• Technical SEO
• Link Building
• Local SEO
• Content Creation
• Content Optimisation
• SEO Audits
• Performance Tracking & Reporting

Success Stories

"MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success." - Alex Nott - Head of Growth Marketing, Learning with Experts.

How To Choose the Right SEO Agency for Financial Services Companies

Before signing a contract to partner with an SEO agency, consider each of the following factors to help you decide on the perfect partner for your financial business.

• Define Objectives: Clearly outline what you aim to achieve with SEO. Whether it's increasing organic traffic, improving search engine rankings, generating leads, or enhancing brand visibility, having clear goals will help you find an agency that specialises in those areas.
• Identify Key Metrics: Determine the key performance indicators (KPIs) that matter most to your business, such as organic search traffic, conversion rates, or keyword rankings.

• Experience in Financial Services: Look for agencies with a proven track record in the financial sector. They should understand the regulatory environment and the unique challenges of financial marketing.
• Case Studies and Testimonials: Review case studies and client testimonials to gauge their success in similar projects. Request references and speak to past clients about their experiences.

• Technical SEO Knowledge: Always make sure the agency has a strong understanding of technical SEO, which is critical for the financial industry due to the complexity of financial websites.
• Content Strategy: Financial services also require authoritative and compliant content. The agency should have expertise in creating high-quality, informative, and compliant content that resonates with your target audience.
• Link Building: Assess their approach to link building. Quality backlinks are essential for SEO success, but they should come from reputable, relevant sources. Don't trust mass paid-for backlinks as they are often from spammy or low-authority sites.

• Reporting and Analytics: Check how they report their progress and results. They should provide transparent, detailed, and regular reports on the performance of your SEO campaign.
• Communication: Effective communication is key. Ensure they are responsive, understand your needs, and can explain their strategies and results clearly.

• SEO Tools: Inquire about the tools and software they use for SEO audits, keyword research, competitor analysis, and performance tracking.
• White Hat Practices: Ensure they follow ethical, white hat SEO practices. Avoid agencies that promise quick fixes or guaranteed top rankings, as these can often involve black hat techniques that could harm your site's reputation.

• Pricing Structure: Understand their pricing model and ensure it aligns with your budget. Be cautious of agencies that offer extremely low rates, as quality work requires a reasonable investment.
• Contract Terms: Review the contract terms carefully. Look for flexibility and understand the termination clauses to avoid being locked into a long-term contract without an easy exit if things don’t work out.

• Cultural Fit: The agency should align with your company’s values and culture. A good cultural fit ensures smoother collaboration and better results.

Summing Up

Choosing the right SEO agency for your financial service company requires thorough research, clear communication, and careful consideration of their expertise, transparency, and alignment with your goals.

By following these guidelines, you can find a partner who will help boost your online presence and drive meaningful results.

At SEO Rocket, we take charge of your SEO and help lead your business to the top of search engine results pages. If you need further assistance or specific recommendations, feel free to reach out and book a call.